Biba Pyjamas House Of Fraser. House of fraser, the department store retailer, will this week relaunch biba, the iconic 1960s clothing and homeware brand that it bought last november. House of fraser, one of britain's leading department store chains, has purchased the company, along with distribution rights for 25 countries.
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60s style spearhead biba has made a long awaited return: On one such trip to house of fraser, i was on my way up the escalator headed to the lingerie department when i clapped eyes on the most amazing biba is a fashion company from the 60s and 70s that eventually closed down, but was bought by house of fraser in 2009 and relaunched as one. House of fraser, who acquired the biba brand in november last year, have announced its plans for the label. House of fraser (hof) bought the struggling brand, which won cult status thanks to the patronage of stars such as mick jagger, marianne faithfull and twiggy in the 1960s, last year and launched the first collection created by its designers at the. The new biba range has been alive and kicking at house of fraser for close to two months now and has therefore had time to settle into its new home and. Sales topped £1million within a month, and just one stephanie chen, director of women's wear and accessories, said the new biba has been the most successful launch in house of fraser's history: Dressed up, or dressed down, this luxurious, understated gown in a crisp white super soft towel texture, constructed with elegant bell sleeves and a lavish train, is guaranteed to impress your zoom party guests. House of fraser rescued the brand in 2009, and released its new collection last autumn. See more ideas about biba, house of fraser, fashion. Choose from a range of professional products for the face & body.